What is vinyl banner printing?

All About Vinyl Banner Printing

Vinyl banner printing is a technique used to print graphics onto a vinyl fabric, or as they are commercially known, PVC banner material for purposes of creating signage. In the past, vinyl banner printing was fairly difficult because there were few printers that could print on such large surfaces, leave alone banner material.

However, today, with the development of large-format printers capable of printing on many different surfaces, vinyl banner printing has become an easy and somewhat affordable way to create signage.

Different formats of vinyl banner printing exist in the market today. From large formats such as those used on expressway billboards to smaller signs used in yard sales and local grocery stores; the uses for these vinyl printed signs are as many as there are uses for signs.

If you are planning a yard sale or community event, using vinyl banners is a great way to get people to take notice and even attend the event. The first thing you will need to do is to determine what sort of message you want to convey. If you would like to create awareness and have people take notice, then using graphical images on your vinyl banner will work well. If on the other hand you are hoping to give people a more elaborate message computer cut vinyl lettered banners may possible work better.

So, assuming you would like to create awareness on a general message such as an event date or an event venue then the next thing you need to do is create the content. In most cases, the message on the banner is wholly generated by the client. Don’t go for anything too elaborate or complicated. Remember, someone will only look at your banner for a few seconds in passing and must be able to get the message in that short time.

The best advise when creating your message is to give people an actionable message that will create a call to action, basically, telling them what to do. After crafting your message, bounce it off a few people and then go over it with the vinyl banner printing company you are working with. Choose a banner company that has been in the business for awhile and they would be able to guide you with your message. It is always better to work with one that understands advertising and can therefore give you some advice on size, color and wording to help attract your target audience.